How Stars Like Camila Cabello Helped Shape The Fashion Trends For 2018

December 28, 2018

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When stars show up on the red carpet, or anywhere in public, for that matter, what they chose to wear that day can have a big impact on the clothes buying public. Fashion search site lyst got together with to see which musicians had the biggest impact on fashion in 2018. Here are a few examples of how celebrity wardrobe can move the needle in the fashion world.

When Camila Cabello appeared on the red carpet at the Grammys in a stunning red dress, people searched for red dresses 24% more often than normal over the next 24 hours.

When Rihanna appeared at Coachella in a Gucci balaclava, that item was searched for 19% more frequently.

And Ariana Grande's fondness for oversized hoodies helped increase the searches for them, too. That they went up a whopping 130% the same year she was named Billboard's Woman of the Year would seem to be indicicative of her influence.