New Zealand City Paints The Town Ed

March 28, 2018

(Photo by PA Images/Sipa USA)

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Dunedin, New Zealand is going nuts over Ed Sheeran's three scheduled shows this upcoming Easter weekend. The "Paint the Town Ed" campaign is causing quite a stir. Everything from a giant mural of the British singer, to special licenses being issued allowing alcohol to be served on the normally dry holiday.

A local cafe has gone so far as to bake Sheeran gingerbread men. A major supermarket has established an “aisle of Ed” which is filled with orange products. And various restaurants have created Sheeran-themed menu specials and dishes.They're even bringing a defunct passenger train back into service. The "Easter Ed Express" will transport some of the 100,000 Sheerios that are expected to double the city's population this weekend.

Ed specifically chose Dunedin, because he likes performing in unexpected places. That inspiration is drawn from his own hometown, saying, “I live in a place called Ipswich in England and no one ever comes there. We had Elton John and the Red Hot Chili Peppers and that’s kind of it. I really like going to places that people don’t usually tour, because I know when I was a kid going to gigs how exciting it was that Elton was coming to town.”